Ever get a dinosaur in the mail?

I just did:

I actually got 7!  Our friends and partners over at Bronto sent them along to welcome us and thank us for our business.  We just signed on with them to outsource all of our email efforts.  We’ll still keep a great many email functions in house, but all of our newsletters will be sent using the Bronto system.

We did this for many reaons.  The first was deliverability.  Our in-house solution was just at the point where we grew out of it, quite simply.  We’ve had some issues with people getting their newsletters and since we know our emails are an essential part of people not only getting their industry information but also connecting to us and the website, we felt an investment was in order.  So after many months of due diligence, we chose Bronto to partner with for email services. Their system also provides better statistics and tracking, which will help us make the newsletters more useful as we watch what really interests people.

I personally feel pretty good about it because Bronto embodies many of the same things that I think makes us a success.  They are creative, hard working, and they also like to mix in some fun.  The dinosaur in the mail backs me up on this.  They even have a special email address I can send a photo of “Bronto” in different places I visit.  Fun.  Too bad I didn’t have one before drupa or I could have sent them plenty of great “German brat eating Bronto” photos.

So we’re happy to be partnering with another great company in the online media space and look forward to many good things to come.  Hopefully you as a member will see our emails get better and better.